How to Improve Website Traffic After a Google Update?
As Google continually adjusts its algorithms to improve user experience and eliminate low-quality content, many websites’ traffic decreases due to Google upgrades and if you’re one of them, you don’t need to worry anymore as there are practical ways for recovering and even increasing traffic.
Let’s have a look at some of the following:
8 Effective Ways to Improve Website Traffic after a Google Update
1. Understanding the Update
Before you begin to analyze ways to improve your website’s traffic, you should know the kind of update Google has initiated. There are usually 4 types of updates that you may need to know about in general,
- Core Update – Core updates are intended to improve the quality and relevancy of Google’s SERPs. So you may prepare for them by focusing on your website’s content rather than offsite promotion.
- Panda Update – The Panda upgrade focuses primarily on site content. The algorithm adjustment serves as a quality screening for websites. Websites with lower quality are screened out and discarded. This assessment is conducted on a URL basis rather than each webpage.
- Penguin Update – As part of Google’s core algorithm, the Penguin Update was created to reduce the number of websites that show up in search engine results pages (SERPs) and affect results through link schemes.
- BERT Update – It stands for Bidirectional Encoder Representations from Transformers. Google BERT is an algorithm that improves understanding and intuition of what users want when they put anything into a search engine, similar to a neural network for Google that powers user queries.
Assess how your website aligns with these criteria and identify areas that need improvement.
2. Focus on High-Quality Content
Content is still the king of kings in the digital world, so to stay on top, make sure that your material is well-written, useful, and relevant to your target audience’s interests, and at the same time, avoid keyword stuffing as many subpar companies offering search engine optimization services does, which should be avoided at all costs, and instead use genuine language that resonates with your viewers.
The best thing to do is to keep your material relevant and engaging by updating and renewing it on a regular basis.
3. Optimize for the User’s Experience (UX)
Google values websites that offer a seamless and enjoyable user experience, improve page load times, optimize for mobile devices, and ensure easy navigation throughout your website. Clear call-to-actions (CTAs) and intuitive design can dramatically improve user experience and keep visitors interested.
4. Build Quality Backlinks
Backlinks from valued websites remain important ranking criteria, and your focus should be on getting backlinks naturally through guest blogging, sponsorships, and collaborations with industry influencers.
Prioritize the quality above number, as high-authority backlinks can dramatically improve your website’s credibility.
5. Conduct a Complete SEO Audit
Analyze your website’s SEO performance after the update. Conduct keyword research to identify trending and relevant keywords for your niche. Use these terms to improve meta tags, headers, and picture alt texts while preserving natural readability. Fix broken links and make sure all pages are correctly indexed.
6. Utilize the Power of Social Media
Engage actively on social media platforms relevant to your audience, and make sure to share your content regularly, encourage discussions, and interact with your followers as
social signals play a role in SEO rankings, so naturally, a strong social media presence can drive traffic and improve your website’s visibility.
7. Diversify Your Traffic Sources
Relying only on organic search traffic is risky, so ensure diversification of your traffic sources by investing in paid advertising, email marketing, content distribution, and hiring a pay-per-click advertising firm,
This strategy not only reduces the impact of algorithm updates but also broadens your audience reach.
8. Monitor Your Performance Regularly
Monitor the performance of your website with analytics tools such as Google Analytics, and these monitor crucial metrics, including traffic sources, bounce rates, and conversion rates. Identify patterns and customize your methods to capitalize on what works best for your website.
Additionally, for better results, you may look for digital marketing companies, irrespective of whether your business is small or big.
If you’re looking for someone to provide you with the traffic you need with their best ethical SEO Practices, you may reach out to DIGI Brooks. They are at the forefront of the Digital marketing world in India and have achieved more than desirable results for their clients. They always stay updated with Google’s ranking updates to ensure their clients never have to take a step back and remain on top of Google’s search results.
To Concludes
Navigating Google changes can be a difficult approach, but with proactive methods and deliberate application of these tactics, you can not only recover but thrive in the competitive online market.
Prioritize giving your audience something of value, improving the user experience, and using exceptional content and SEO strategies to stay one step ahead of the competition, which puts you in a strong position to grow your website’s traffic and succeed in the long run online.
