Senior Content Writer
Experience: 2+ years
Location: Mohali
Job Type: Work from Office
5 Days working
Position Summary:
As a Senior Content Writer at our digital marketing company, you will play a pivotal role in creating content that enhances our clients’ online presence and boosts their search engine rankings across multiple niches. You will be responsible for writing and optimizing content for various industries, ensuring that it is engaging, informative, humanized, and SEO-friendly without relying on AI-generated content. This role requires a strong understanding of SEO principles, keyword research, and the ability to mentor and train junior writers.
Key Responsibilities:
- Research, write, and edit content that educates and informs our target audiences across multiple niches, including but not limited to, health, finance, technology, lifestyle, and more
- Collaborate closely with subject matter experts, product managers, and marketing teams to develop content strategies aligned with each client’s business objectives.
- Translate complex information and industry trends into clear, concise, and engaging written content tailored to various audiences.
- Develop and maintain a consistent tone, style, and voice across all content channels.
- Stay current with emerging industry developments and best practices in digital marketing to ensure content relevance and accuracy.
- Optimize content for SEO and audience engagement, including keyword research, variation usage, and content performance analysis.
- Create content that is 100% humanized and free from AI-generated content to ensure authenticity, personalization, and genuine engagement.
- Manage multiple projects simultaneously and meet tight deadlines without compromising quality.
- Provide mentorship and guidance to junior writers, offering feedback and support as needed.
- Conduct thorough keyword research to inform content creation and ensure that all content is optimized for search engines.
- Implement best practices for using primary and secondary keywords, including variations, to maximize SEO performance.
- Train and support junior content writers in understanding the importance of humanized and SEO-optimized content.
Requirements:
- Proven experience (2+ years) as a content writer, with a focus on creating SEO-optimized content for various niches.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
- Strong understanding of digital marketing principles and the ability to create compelling content that drives engagement and conversions.
- Proficiency in research methodologies and the ability to gather information from various sources.
- Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, dynamic environment.
- Creative thinking and problem-solving skills, with a passion for innovation and digital trends.
- Demonstrated experience in SEO, including keyword research and analysis.
- Ability to use keywords in various formats and incorporate them naturally into content.
- Experience mentoring and training junior writers, with the ability to provide constructive feedback and support.
- Commitment to creating humanized content without the use of AI-generated tools.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience working in a digital marketing agency or a similar fast-paced environment.
- Familiarity with content management systems (CMS).
- Previous experience with web analytics and SEO tools such as Google Analytics, SEMrush, SERankings, or similar.
- Publications or portfolios showcasing previous work (Ranked Keywords) in multiple niches.